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Marketing is a technique to make known about your product or service to the people. When your business becomes notified by peoples, they will become your potential customer.
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Before you applying any marketing strategy ask yourself:
» Is your Business Idea unique?
» Who wants to buy your service or product?
» Who are your competitors and are you really ready to compete them?
» How will you communicate with your potential customer to let them know, they’re really special for you?
» How will you distribute the service or product in the hand of your customer?
Without marketing, there would be no way for people to become familiar with your business. Lets get started with these profitable types of marketing.
#1. Internet Marketing:
The Internet has the power to connect millions of people from around the world. Thus, it also has the capabilities to bring your business to millions of your target customers worldwide. Internet marketing is also called as online marketing in which promotion of product, service, and brand is done over the internet. It’s an Umbrella that covers all technical and creative aspects of the www (World Wide Web) like an advertisement, designing, and development.
✔ RECOMMENDED: 7 Types of Internet Marketing you should try
#2. Offline Marketing:
As its name implies, offline marketing is just an opposite of online marketing - that means the promotion of product or service is done without using the internet. The television advertisement, radio shows, trade show banners, posters, etc comes under offline marketing. Companies use these tactics to push their message and products out to the public with hope of enough people who are in their target audience hearig the message, and giving a respond. In today’s era, businesses are finding ways to leverage their offline marketing campaigns with their online ones, making them complement each other.
#3. Outbound Marketing:
It’s a traditional method of marketing which includes television and radio advertising, print advertising, telemarketing, direct mail, and outdoor advertising. Today’s technology has advanced and customers are tech savvy; therefore, marketing strategies and tactics have also evolved to keep up with it. The problem with outbound marketing is that lots of people who are not in your target audience are also exposed to your message, which makes the cost of advertising on these mediums less effective.
Others reasons to be failing it:
» Most of us don’t use radio or newspaper to read news, Today internet is the best medium just only because of portability.
» Most of working people prefer to watch their favorite shows by recording it and they skip ads.
» Online banner ads are blocked by blockers.
» Sales email mostly wind up in the spam folder or never get opened.
» Telemarketing is the past marketing method, it’s really annoying.
So the bottom line is investing in outbound marketing is not profitable as inbound marketing.
#4.Tradeshow marketing:
Tradeshow marketing is a way of marketing for small business through which businesses promote their product or service to meet people face to face. It provides an opportunity for businesses to share their service or products with peoples and build relationships with them. It’s incredibly important to take the time in estimating the budget for trade show, because your total investment is wasted if it fails to attract the potential customers. To make it successful, you need to do a complete research on audience what they want, What cost they can afford, Take a review of pre-show promotions. After gaining complete data, you need to prepare your team; they should know what type of qualifying questions to ask the audience to identify those who are truly interested in your brand or business.
Are you using another marketing to grow up your business that I forgot to mention here? You’re free to share your views with us . If you have any query or suggestion regarding this article please ask by the drop in the comment box below. And don’t forget to share this article with your social world.
Happy Blogging.
I HOPE YOU FIND THIS ARTICLE HELPFUL.
CREDITS: Brainfavvy Izuka
Powered by My Wap Tutors' Season of Surprise.
Before you applying any marketing strategy ask yourself:
» Is your Business Idea unique?
» Who wants to buy your service or product?
» Who are your competitors and are you really ready to compete them?
» How will you communicate with your potential customer to let them know, they’re really special for you?
» How will you distribute the service or product in the hand of your customer?
Without marketing, there would be no way for people to become familiar with your business. Lets get started with these profitable types of marketing.
#1. Internet Marketing:
The Internet has the power to connect millions of people from around the world. Thus, it also has the capabilities to bring your business to millions of your target customers worldwide. Internet marketing is also called as online marketing in which promotion of product, service, and brand is done over the internet. It’s an Umbrella that covers all technical and creative aspects of the www (World Wide Web) like an advertisement, designing, and development.
✔ RECOMMENDED: 7 Types of Internet Marketing you should try
#2. Offline Marketing:
As its name implies, offline marketing is just an opposite of online marketing - that means the promotion of product or service is done without using the internet. The television advertisement, radio shows, trade show banners, posters, etc comes under offline marketing. Companies use these tactics to push their message and products out to the public with hope of enough people who are in their target audience hearig the message, and giving a respond. In today’s era, businesses are finding ways to leverage their offline marketing campaigns with their online ones, making them complement each other.
#3. Outbound Marketing:
It’s a traditional method of marketing which includes television and radio advertising, print advertising, telemarketing, direct mail, and outdoor advertising. Today’s technology has advanced and customers are tech savvy; therefore, marketing strategies and tactics have also evolved to keep up with it. The problem with outbound marketing is that lots of people who are not in your target audience are also exposed to your message, which makes the cost of advertising on these mediums less effective.
Others reasons to be failing it:
» Most of us don’t use radio or newspaper to read news, Today internet is the best medium just only because of portability.
» Most of working people prefer to watch their favorite shows by recording it and they skip ads.
» Online banner ads are blocked by blockers.
» Sales email mostly wind up in the spam folder or never get opened.
» Telemarketing is the past marketing method, it’s really annoying.
So the bottom line is investing in outbound marketing is not profitable as inbound marketing.
#4.Tradeshow marketing:
Tradeshow marketing is a way of marketing for small business through which businesses promote their product or service to meet people face to face. It provides an opportunity for businesses to share their service or products with peoples and build relationships with them. It’s incredibly important to take the time in estimating the budget for trade show, because your total investment is wasted if it fails to attract the potential customers. To make it successful, you need to do a complete research on audience what they want, What cost they can afford, Take a review of pre-show promotions. After gaining complete data, you need to prepare your team; they should know what type of qualifying questions to ask the audience to identify those who are truly interested in your brand or business.
Are you using another marketing to grow up your business that I forgot to mention here? You’re free to share your views with us . If you have any query or suggestion regarding this article please ask by the drop in the comment box below. And don’t forget to share this article with your social world.
Happy Blogging.
I HOPE YOU FIND THIS ARTICLE HELPFUL.
CREDITS: Brainfavvy Izuka