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We know, it’s ok. You’re in a safe place with like minded people. If you also know your way around a Google AdSense dashboard we have some words and paragraphs for you.
We’ve collected a few tips beyond the usual “use larger ad sizes” advice you’ll find everywhere.
So after you read this post and implement its suggestions, you should have that competitive edge over your run of the mill AdSense publishers. With all that extra cash you can buy that Flux Capacitor USB Car Charger you’ve had your eye on.
Lol, lets go there.
#1. Fix Invalid Google AdSense Traffic.
The “Invalid Traffic – AdSense for Content” line that lowers your income. Sometimes it’s a negligible sum. And sometimes it can be significant chunk of your revenue stream.So what can you do?
Content! Google will penalize you if your page has more ads than content. Make sure you balance the two as this can affect your audience of returning users.
Keep an eye on social media traffic – AdSense doesn’t like it. Google prefers viewers that come from its search engine (gee, wonder why) or from pages they reached through it. They especially dislike paid traffic that is not paid through the platform it’s coming from (like paid posts in massive Facebook groups or paid retweets by bots).
Last but not least – contact Google. If you’re not doing anything wrong, and the traffic you’re getting is real, legit and clicking? You might be the victim of click-bombing from your competitors.
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#2. Category Blocking.
By default, all the “safe” categories are marked as enabled and the riskier categories (like gambling) are disabled. Odds are you left these settings alone.Because you trust Google to pick the best ad for every visitor to your page. Well, that’s an optimistic point of view. But let’s get real for a second.
You might think that by allowing all available ad categories to appear on your website, you’re actually increasing the advertiser competition over your audience.
Some categories have higher CPCs, while others have higher CTRs. The main question is – how do you maximize RPMs with category blocking/unblocking?
Higher RPMs are a result of high CTRs and high CPCs. But one doesn’t work without the other. If a particular category of ads brings in record CPCs but sad-looking CTRs? Then it’s not the right category for your audience.
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#3. H acking Smart Pricing for Higher CPCs.
Many publishers are petrified of the Google AdSense Smart Pricing algorithm. This algorithm tries to ensure advertisers get their money’s’ worth when advertising on the publisher network.Meaning that whenever possible, Google will track the conversions for the advertisers. Websites and pages that bring higher conversion rates will get higher CPC bids on their inventory.
Unfortunately for us publishers, we can only see click throughs but not conversions. So we can’t target specific ad categories or advertisers to improve our quality in Google’s eyes. What we can do is try and raise its worth to get better bidders and higher CPCs.
Smart Pricing isn’t new. It’s been around for 9 years or so and that’s also the length of time publishers have been trying to hack it. For the most part, it’s about audience quality and its engagement with ads. Clicking is lovely; But if people click and don’t become clients, many advertisers see it a lost investment over time.
So make Google’s Smart Pricing work for you instead of against you. Block unprofitable categories. Place ads in places where you don’t risk accidental clicks and bring traffic that converts. Not just cheap views that don’t turn into clients.
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#5. Anchor & In-flow Ads.
Every website monetization newbie knows – above the fold is gold. But it’s fools’ gold. Here’s why.The over-the-fold ad is often one of the first things the visitor sees when they land on your page. Ads are made to be appealing. But the viewer didn’t come to your page to look at ads, and you can’t afford to forget that.
The person viewing your page is there for the CONTENT. That thing you’re really good at creating and marketing.
So let’s say a viewer lands on a page on your website, following a promise of awesome content. Now, assuming you do everything right, this viewer will see an ad relevant to them and want to click it.
But they’re here for the content. Even if the offer is relevant, if your content is as awesome as it should be, they’ll just continue scrolling. And by the time they are done, they may have forgotten all about that interesting ad.
#6. Optimize for Size.
If you got a dollar for every time someone told you that it’s crucial you optimize for mobile, You wouldn’t need to monetize your content anymore, Or work, Ever. But that’s not exactly what we’re saying here.Depending on the theme or setup of your website, you can create different layouts for different devices.
Responsive pages will always put ads in the wrong places, so you want to get on top of that to maximize mobile revenues.
For example, a sidebar ad unit might appear on the bottom of the post in the mobile version of your website. Or take up too much screen-room if placed elsewhere in the page.
So what you can do instead is hide the ads that bring less performance on mobile when the device is a tablet or a smartphone. Then add a mobile-only ad unit that displays only on mobile devices and is optimized for the mobile layout.
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#7. Advanced Geo-Targeting.
Some countries and locales have higher CPCs than others. For example, UK, US, Canada and Australia bring much higher CPCs than Africa or India.If you have a blog in Italian or German – you might want to consider adding an English section for higher CPC views. And you’ll have to look for high-priced niches in your locale.
Assuming your content site is in English, you want to do your best to bring in traffic from the countries that pay most. This means that your audience acquisition efforts should focus there and appeal to the interests of people in the region.
How do you check which countries pay more?
Easy, Check the Countries in your performance reports on AdSense. And bring more traffic from the locales with the highest CPC you can see.
Now you’re a Geeky AdSense Ninja.
You should now be ready to get your AdSense geek on and go on optimization full blast of your Google AdSense account.
My name is Gozie Brain Izuka, and to all bloggers out there, i just want to make common sence; i hope i did.
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