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If you are ready to grow your very own fans aside from google+ followers, and the rest; then take your time to build your email list. And just incase you're having a tough time doing that, we've got some tips to help you out.
1. Create a stunning lead capture page.
This is the page where people will submit the information you need and unless it caters to its purpose very efficiently you will lose out on building a great email list. Make sure that the page is well designed, professional, carries your logo and corporate identity and has only the form fields that are required.
Do make your offer very clear and tell the users what they’ll be getting after the fill up the form and if possible include a bait such as a free ebook, weekly, monthly or fortnightly newsletter etc in your offer. Images of your professionals or that enhance the credibility and give a human touch to your lead capture page will only benefit your goal of building the email list.
2. People are very much concerned on how you will use the information that they are sharing with you.
For example the email , first name, last name, phone numbers etc are very sensitive in nature and the last thing a person sharing these with you would like that you misuse it, distribute it all over the net and offline or share it with third parties who might not take the privacy policy that you agreed to on the lead capture page very seriously or rather negate it in totality. So make sure you let your users know on how you will be using the information and whom will you be sharing it with.
3. Always go for double-opt in emails
For the uninitiated, this means that you should always send a verification email once a user signs in on your email list building page and ask him explicitly to click on the confirmation link that you have sent in your confirmation email. This helps you in many ways. Firstly the user genuinely wants to sign up for your service. Secondly when you go for double opt-in you are very much welcomed by email service providers to use their service, which won’t be the case if you have stolen or borrowed a list from some sneaky source. Thirdly when you go for double opt in you get the IP address and time of signing for your email list so that in a case of dispute you can defend yourself that you have not stolen or borrowed any email but it is a genuine sign up.
4. Transactional emails are a great time saver and can be set up via autoresponders.
Autoresponders are emails that are generated automatically in response to some service request via emails like password change request, address or personal details updation, sending up of service upgradation information, new offers etc. These emails can be personalized depending on how much information you have gathered while building the email list and secondly how much segmentation of your list have been done during the process. The more personalized and targeted emails you send, the better will be your success in email marketing.
5. Always have a thank you page after the entire process of adding a new user to your email list has been done.
People appreciate gratefulness and even better offer them something on that page. There is a good chance of making things viral on the thank you page – for example; you can ask for recommendations or the users friends to sign up for the service in exchange for a gift or you the benefits your website provides. There are a lot of tools which can pull out the email addresses, facebook credentials and other social networking usernames of your friends and ask you to to introduce your website or product to them as a test or freebie. Make it a win win situation and chances are good that your list will grow at a faster rate.
Conclusion:
Email marketing is one of the greatest and most successful tool in the hands of any organization who wants to promote its product, provide great customer service or simply keep their users informed about the latest happenings in their organization. If done correctly email list building which is the first step in email marketing, gathering the right information and segmenting the list while doing so, it will give great rewards to the concerned organization in the pursuit of its goals.
My name is Gozie Brain Izuka, and to all bloggers out there, i just want to make common sence; i hope i did.
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